Marketing Leadership On Call

Hi, I’m Amy!

With over a decade of experience leading strategy and storytelling for healthcare, tech, and mission-driven brands, I am a methodical architect of growth. I help organizations cut through the ambiguity, find their voice, sharpen their message, and connect with the people who matter. I turn mess into momentum, plans into punchlines, and bring the kind of scrappy that actually scales. And the best part? It’s all without the bloated agency price tag.

Senior-level strategy, copy and support—without the full-time hire.

See How I Can Help

With 13+ years in brand strategy, healthcare marketing, and editorial storytelling, I help brands get clear, get noticed, and actually get results. I’m talking about smart, scrappy work that drives conversions and conversations — without six layers of approvals or a bloated agency budget.

Whether you're launching something new, cleaning up a messy funnel, or finally prioritizing content that doesn't sound like ChatGPT on autopilot, I can help. I bring the POV, the polish, and the plan.

It’s like having a CMO, creative director, and copywriter — all in one inbox-friendly package.


Let’s build something that sounds like you and sells like crazy.

Why Partner With Me

  • I sit at the intersection of brand strategy and editorial storytelling — and that mix is what makes my work connect. I help brands shape what they say and how they say it, so their voice is clear, compelling, and deeply aligned with business goals.

  • Whether I’m building a GTM plan or finessing website copy, I bring structure, insight, and a tenacious point of view that helps clients stop spinning and start scaling. No bloated process. No recycled decks. Just high-impact marketing that makes people care and take action.

  • You don’t just need ideas — you need someone who can take the reins, streamline the chaos and move the work forward. I bring calm to the storm with clear roadmaps, simple processes, and a bias for action. Whether it’s corralling stakeholders, untangling brand bloat, or actually shipping the thing, I help teams move with clarity and confidence.

  • Award-Winning, Published Writer

    Bylines and features in multiple magazines, blending storytelling and strategy from the start

  • Too Many Projects To Count

    Websites, Campaigns, Brand Messaging, Editorial Content, and GTM Strategies Across Multiple Industries

  • 13+ Years of Experience

    in Demand Generation, Brand Strategy, Copywriting, Asset Production and Marketing Leadership

Real Brands, Real Outcomes

  • Building A Community Playground

    Crafted and led the winning grant proposal that secured $15K in KaBOOM! funding for Chilton County YMCA — turning strategy and storytelling into a real-world playground for local kids.

    View Project

  • From Client Insight to $1M+ Product

    Turned real client feedback into a new product for Doximity, launching Physician Onboarding, which generated $1M+ in first-year revenue with Lifepoint Health as the flagship partner.

    View Project

  • Creating a Signature Moment for New Moms

    Led the strategic launch of the Birth Day Box at Brookwood Baptist Medical Center, transforming patient insights into a meaningful, memory-making experience.

    View Project

  • Crafting Brand Voices That Actually Stick

    This collection of work spans industries and formats, but it’s all grounded in the same thing: smart, personality-driven copy that works and sounds unmistakably like them.

    View Projects

What Clients are Saying

“Amy is a pleasure to work with and helps to keep everything running smoothly and on task. She is always helpful and has a creative and strategic mindset in providing recommendations that will benefit my service lines. She is a true collaborator, and I always look forward to my meetings with her.”

Tarra Lowe, Baptist Health South Florida

“Amy is a delight to work with. Not only is she organized, collaborative and someone who brings innovative ideas, but she is also an all around great person. Her positive energy is contagious and seeps into all she does.”

Betsy Davidian, Memorial Sloan Kettering Cancer Center

Get in Touch!

If your messaging feels messy or your strategy stalled, I’m here to help you untangle it. Let’s talk.

Book Discovery Call

FAQ

  • Whether you’ve got a clear plan or a half-baked idea, we’ll figure it out together, starting with a free consult.

  • Pricing depends on the scope and how fast you need to move. I’ll always be upfront, keep it fair, and get your sign-off before anything kicks off.

  • I do my best work with decision-makers, fast movers, and teams that value collaboration, not just delegation. I also don’t take on copy that’s just chasing keywords. If it doesn’t have strategy behind it, I’m probably not your person.

  • Absolutely. If you need one signed before we talk specifics, just send it over. I get that trust matters, especially when you're sharing the messy middle of a big idea.